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This website has the following in the web page, "We are obsessed with Customer Service at Instant Canopy." Our analyzers analyzed that the web site also stated " You will always talk to a Real person, 24 7, never a machine." The Website also stated " Your best source for Genuine E-Z Up Products. Selling E-Z Up since 1988. WE KNOW E-Z UP CANOPIES! Call Today. T he You Pay What We Pay. 10 REASONS TO BUY FROM INSTANT CANOPY. Always speak to a REAL person, 247, never a machine. Knowledgeable Staff , 19 yrs selling E-Z Up. Only new products, No Blems or Refurbished Items. 6 and 10 String Lights." The website's header had EZ Up as the most important search term. It was followed by ezup, EZ-UP, and Ez-Up which isn't as ranked as highly as EZ Up. The next words they uses is E-Z Up. EZUP was also included and will not be understood by search engines.